AstraZeneca

It's Just Asthma

Our film confronted global asthma awareness, targeting healthcare professionals and policymakers. We gathered powerful patient stories across three continents during COVID-19 through remote interviews. These testimonies drove our visual narrative, depicting asthma triggers and emergency scenarios to create an intentionally unsettling viewing experience that challenges audience complacency about the disease.

Details

Services

Director

VFX

Year

2021

VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.

At VitaNova, every innovation is driven by a deep understanding of the evolving needs of patients and the healthcare landscape. By combining state-of-the-art technology with compassionate follow-up care, VitaNova ensures that individuals receive the support they need at every step of their wellness journey.

Credits

Client: AstraZeneca
Agency: ENGINE MHP
Production Company: ENGINE Film

Director & Animation: Ryan Dzierzek
Creative: Leo Brich
Sound Design: Laurie Shenoda
Producer: Georgina Moxey
Dawn case study film DOP: Curt Taylor
Executive Producers: Adam Booth & Dave Roberts
Account Team: Catrin Hughes & Arabella Moore
Clients: Jay Ark & Anna Lawson