Sony. Creature

Role: Director,
Visual Effects and Post.

Sony's "Never Before Seen" campaign continues with a story of genetic animal experimentation gone wrong. A dodo-like creature escapes from a lab with a Sony camera attached, causing chaos in East London.

Ryan created the CGI dodo using experimental filming techniques on a tight budget and timeline. The campaign was viewed over 24 million times, positioning the Action Cam as the go-to tool for creative expression.

Client: Sony
Agency: Mori Inc
Producer: Stink Studios
Director: Ryan Dzierzek
Visual Effects: Ryzek Studios
Composer: Luke Dzierzek